Apr 11, 2022
In Wellness Forum
The comprehensive H5ization of the page also lays the foundation for rapid iteration; new credit enhancement certificates such as WeChat points, real estate certificates, and borrowing, as well as new credit enhancement and amount increase strategies, improve user experience; new offline and Alipay 2 major returns The payment method is convenient for users to repay; the product rights such as points and membership are enriched to further promote the benefits of multi-scenario users other services. Therefore, the home page has added the King Kong area as an entrance diversion, and the information structure has a deeper level. At the same time, in order to foster the traffic of Heart Preferred all the contents are at the bottom of the homepage. Usually, the LOGO upgrade of a big brand will bring a lot of attention and traffic. Why is the Xiaomi LOGO upgrade popular? In hindsight, for mass communication, "2 million" is the finishing touch. The special leads public often see appearances, rely on intuition, and express opinions. You can do it yourself for 200 yuan, and the master spends 2 million yuan. There is a strong contrast between myself and the master, 200 yuan and 2 million yuan, bringing natural topic attributes behavior link is shorter and more efficient. For e-commerce products, due to a large number of product categories and more ways to play, users need to know more information when purchasing, so the link will be longer. In order to stimulate user interest, the page display is mainly based on the product image display of the ordinary product manager, and the team leader. Of course, not every brand is Xiaomi. Huawei, OPPO, and VIVO have all upgraded their logos, and the changes have not changed much, so there is no such extensive discussion. Therefore, there are many ways of brand communication after the upgrade, which can be decided according to different stages, brand budget, and brand development. For example, Huanbai launched a brand marketing campaign combining online Weibo topics and offline Focus Media advertisements to convey to users the "upward" philosophy that Huanbai has always adhered to shorten the link for users to reach products, Pinduoduo adopts an information structure similar to information products. The homepage directly displays product information except for the King Kong area and key channel floors.