Apr 12, 2022
In Wellness Forum
Classic. Nostalgic. Timeless. Whatever word you choose to describe them, it's not uncommon for people to romanticize and think fondly of things from bygone eras. Old is gold, as the saying goes, and in my nearly ten years in digital marketing, I can safely say the Whatsapp Mobile Number List same is true of content marketing. While content creation should never stop, it's common for businesses (including IMPACT) to find that it's actually content published months or even years ago that drives the most organic traffic. and often even leads and eventually sales. Free Guide: The Ultimate Guide to Inbound Marketing Strategy 2022 Given this trend, it's wise for teams to invest in historical optimization , or as HubSpot simply defines it , "optimizing your 'old' blog content so it's fresh, up-to-date, and has the ability to generate even more traffic and Whatsapp Mobile Number List conversions than is already the case. Why should you historically optimize articles? First off, if you follow They Ask, You Answer (which you should), you've probably posted a lot of evergreen content. In other words, many of the articles you've written are timeless topics (such as The Big 5 - cost and price, issues, comparisons, top product lists, reviews) that potential buyers are constantly looking for and you want to be there. with the answers they seek. Rather than repeatedly posting the same information in a slightly different shell, historical optimization of Whatsapp Mobile Number List existing content will give you a high-quality resource that prospects will discover in search engines and that you can share rather than have them click through. on a bunch of different sites. and pages.