users follow brands, making it the social platform where users are most likely to do so. Global Web Index Instagram Brands Infographic Click to enlarge. Additionally, Instagram users are most likely to make a purchase influenced by content seen on the platform. A third of Instagram users have bought an item of clothing seen on the social network. Instagram suggests that fashion brands are most likely to find success with direct response marketing due to the segment's high level of engagement.
Fashion fans check the Instagram feed 15 times a day, post three times more than the average user, and have more than 200% more followers than the average user. "Instagram is now the 'lookbook' of brands people love and the showcase for small company employee list businesses on mobile," said James Quarles, vice president of monetization at Instagram. Reason #2: Instagram is testing a native shopping feature In November 2016, Instagram announced that it was testing a new shopping feature on the platform.
This new feature allows Instagram to capture the entire consumer journey, from search to purchase – well, almost; the purchase is always made on the company's website. …20 US-based retail brands, including Kate Spade, JackThreads and Warby Parker, will share more in-depth posts, making it easier for Instagrammers to review, learn and consider the items they care about . Each post will have a button to display the icon at the bottom left of a photo. When tapped, a label will appear on various products in the post, displaying up to five products and their prices.