The change from a store to a home is not only a change in the way consumers buy, but also represents the change in consumers' consumption concept under the new company email list way of buying.
What is more prominent is that the main body of impulse purchases in the offline shopping environment has become the main body of online planned purchases, and the motivation for immediate consumption purchases has become the motivation for reserve consumption. The influence on consumers' purchase has become the influence of consumers to make purchases by means of other factors.
At present, it is observed that it is not entirely suitable for most companies to directly transfer the product system of the store to online e-commerce. Many companies do the packaging of the store is not suitable for e-commerce. Some of company email list the marketing methods, especially the price methods, are not completely suitable for the operation of e-commerce.
It is necessary to readjust the e-commerce product strategy and corresponding marketing methods in light of the changes in consumer purchasing concepts in the e-commerce environment.
In response to changes in e-commerce consumption scenarios, a new product system that meets consumers’ planned consumption must be rebuilt, and in particular, some new consumption scenarios generated by consumers’ online consumption must be developed.
It is necessary to reorganize the company email list marketing system suitable for online, and try to get rid of the promotion model based on price means.
The current market situation is as follows: many traditional companies that mainly focus on doing business show some discomfort when they do e-commerce to their homes; similarly, some online companies that focus on doing e-commerce also show the same when they switch to offline. Some discomfort, such as three squirrels.
The changes in consumption concepts brought about by different offline and online sales methods require companies to rediscover the ability to make products in the new market environment, and direct copying cannot fully adapt.