True personalisation means understanding what customers are shopping for and why. Context is king. In Retail Experiences of the Future, a recent SAP report in partnership with Econsultancy, Dan Rubel, Currys’ Brand and Marketing Director reveals how the electronics retailer tries to gain enough insight that helps them come down on the right side of the ‘cool/creepy’ line. This means that they don’t just look for information on products bought or browsed by a user, but their customer life stage.
“We can use data and observe behaviour or simply note the customer’s own ‘hand raising’ when they identify themselves as home movers. The way we communicate can shift, and we’re innovating to make sure that experience can be easier and inspire purchasing.”
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Much has been made of retailers’ ability to garner data and insight seamlessly as the customer goes about their daily business. It’s an ability that has been primarily based on retailers’ reliance on third-party cookies. But, given the expected demise of these cookies in 2023, executives are alert to putting mechanisms in place to gather contextual data and this should not be overlooked.
Sephora’s concierge-type app delivers on personalisation in spades both from the data-gathering perspective and in terms of product and service provision. Its live chat function, ‘Live Beauty Help’ relaunched in 2021, is at the heart of the experience, recreating parts of in-store customer service by giving expert product advice and application tutorials. Regardless of where the customer makes a purchase, it is a pivotal part of the personalised experience.